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Are you a business ? Learn more about partnering with Innit.

For Business

Your journey to a healthier you starts here —discover and share products that best match your goals.

It’s Personal

Every body is different and our food choices should reflect that. Create your Food Profile to learn how products match with your needs, goals and lifestyle not an average.

Know what's Good

Scan products to see how they match with your Food Profile. Get a personalized score from 1 to 100 based on your dietary preferences, age and gender.

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Discover What's Better

Discover and trade up to foods that better fit your goals. Whether you're looking for low sodium ham or vegan cheese, Shopwell recommends better matches for you.

Share The Best

From your gluten free snacks to low sugar juices, create and share lists of your favorite finds.